BBVA is a global financial group founded in 1857 with a customer-based approach. It has a strong position in Spain, it is the top financial institution in Mexico, it has leading franchises in South America and in the Sunbelt region in the United States. It is also the major shareholder of BBVA Garanti, in Turkey.

Its purpose is to make the opportunities of this new era available to everyone. This purpose is focused on customers' real needs: to provide the best solutions and help them to make the best financial decisions, through an easy and convenient experience. The bank is based on solid values: customer first, we think big, and we are a single team. Its responsible banking model seeks to achieve a more inclusive and sustainable society.

Basic information *

• 115,675 employees
• 89.3 million customers
• Present in over 25 countries
• 6,040 agencies 
• 29,807 ATMs 
• Chairman: Carlos Torres Vila 
• CEO: Onur Genç  

* last update: February 2023

BBVA is developing a transformation process, which is necessary to adapt to the new environment in the financial industry, characterised by trends that confirm the group's strategic vision. In other words, a reconfiguration of the financial services industry is underway. These trends are as follows:

• A complicated macroeconomic environment, characterised by strong regulatory pressure, low interest rates, high currency volatility and geopolitical risk.
• A highly regulated banking industry, In other words, traditional banking subject to a wide range of regulatory standards, both global and local.
• A change in the needs and expectations of customers, who demand higher value-added services that enable them to achieve their goals, with a simple, transparent and instant relationship model similar to the one they are already enjoying with many other highly digitised industries.
• Data are becoming a strategic asset. Given the large amount of data stored in organisations, the ability to interpret them and make value proposals to customers is considered critical, always with the consent of customers.
• Technological giants, with business models based on data that create ecosystems where different lines of business are blurred.
• Greater competition as a result of the arrival of new players, who focus on the most profitable aspects of the value chain.

In this context, the main goal of the group's transformation strategy, its endeavour, is to strengthen its relationship with its customers.